Grown News March 2013

Grown @ ITB Berlin with myclimate  —  first LCA of
skis published  —  Grown friends in Hokkaido, Japan  —  new Grown test station on a mountain hut in South Tyrol

Dear Skier,

Isn’t March the best month to ski? Powder high up, spring
corn on south facing slopes, long bright days for ski touring, and a beer in a
cafe outside après ski….

Grown skis are perfect for skiing allmountain – wide for
powder, high torsion for edge hold on piste, light enough for touring, and of
special beauty to show off in the cafe 😉

We hope that you get to enjoy a Grown ski as soon as
possible. You can order Grown skis online or check with one of our dealers.

This month’s news:

Myclimate and Grown are selling a limited Grown ski model for the 10th anniversary of myclimate. The profit of the lottery goes
to a climate protection project in India. The lottery
of myclimate will commence now at the ITB Berlin, the biggest tourism fair in the world:
come by and bid for a special Grown edition model – now from March 6th-10th in Berlin.

The first environmental and social life cycle
analysis (LCA) of skis has just been published in the leading scientific magazine ‚Journal of Industrial Ecology’. The authors of the study, Grown
founders Dr. Jan Reger und Prof. Dr. Tobias Luthe, together with Thomas Kägi
from Carbotech Switzerland, developed a new systems approach to sustainable
technical product design, applicable to any kind of product. The analysis shows
that Grown skis are by far the most environmentally friendly skis on the
market, with an environmental footprint being at least 30% lower than that of comparable high quality skis produced and distributed as well in Europe.

The Grown friends team has just visited
Hokkaido, Japan, to ski the sickest powder in broadleaf  trees one can imagine. 4m of solid snow
cover at just 200m above sea level. See some pics of this amazing Grown adventure on the Grown Facebook page.

Grown friend Su Moldau designed and manages a
new Grown ski test station high up in the mountain hotel/hut Zur Schönen
Aussicht on the Schnalstal glacier, South Tyrol, Italy. Visit the hotel for some relaxing days – after some runs on a Grown ski you can soak in an outdoor hot tub.

Enjoy skiing with a ski for those thinking ahead!


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Grown on ISPO 2013 – Hall A2 Booth 105

Dear skiers,

Winter is at its peak and we hope you get to enjoy the fantastic skiing conditions out there in winter wonderland 😉

Grown is now presenting the new skis for the next season on ISPO in Munich, 3.-6.02.2013.

Our booth is in Hall A2 Booth 105, together with the 7Sky Greenroomvoice brands. In the Greenroomvoice sustainability rating, Grown received the highest marks for the environmental and social sustainability of our skis.

Come and visit us, learn about the science behind Grown skis, meet the Grown founders and enjoy a drink in the Greenroomvoice lounge.

We are as well looking for new dealers and distributors!

Student job on ISPO in Munich 3.-6. February:

We seek students to walk around ISPO with a pair of Grown skis to direct people to the Grown booth in Hall A2 105. We offer free admission to ISPO and a salary per hour. Contact us per email: if you are interested.

Grown – skis for those thinking ahead.

Lieber Ski Freunde,

wir hoffen ihr geniesst den traumhaften Schnee jetzt zum Höhepunkt des Winters 😉

Grown präsentiert die neuen Ski für die kommende Saison auf der ISPO 2013 in München, 3.-6.02.2013.

Wir habend einen Stand auf der 7Sky Greenroomvoice Lounge in Halle A2 Stand 105. Kommt doch vorbei und lernt mehr über das aktuelle Greenroomvoice Nachhaltigkeitsrating, bei dem Grown die höchste Bewertung erhalten hat, und nehmt einen Drink mit den Gründern von Grown.

Wir suchen nun weitere Händler und Vertriebler für Grown!

Job für Studierende: wir suchen Studenten/innen, die mit Grown Skiern auf der ISPO herumlaufen und für Grown werben, und Interessierte zu unserem Stand führen. Wir bieten freien Eintritt zur ISPO und einen Stundenlohn. Bei Interesse sendet uns eine Email:

Grown – skis for those thinking ahead.

ISPO 2013

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Morgen Samstag 26.1.13 KEIN Skitest im Schwarzwald

Leider wurde der morgige Skitest von Sport Kiefer in Freiburg am Stollenbach wegen der recht eisigen Schneelage abgesagt. Wer gerne Grown Skis testen möchte, kann sich gerne per Email an wenden, und wir versuchen einen Ausweichtermin zu finden.

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SkiExclusiv magazine featuring Grown skis

SkiExclusiv magazine is featuring Grown skis in their latest edition 1-2013. Luxury skis.


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Grown Newsletter December 2012


Grown | hightech eco freeride skis
Dear skier, the snow is here!Just right to the start of the winter the Alps got hammered with snow, and we already skied powder all the way into the valleys, as low as 500m in Northeastern Switzerland. But also in France the snow depth is already over average.

Trips and VIP ski tests

This brings us to our Grown trip in from January 12th-22nd 2013: Ski across the French Alps. We now first time offer the unique ski adventure developed last year, organized and led by Grown: we invite you to ski 450km on snow, across 30 ski resorts, with 42’000m vertical. from Lake Geneva to Nice. More info and reservation here <>  – be quick, seats are limited, and reservations required before Dec 20th.

Join the Grown VIP Ski test in Saas Fee – spend a full weekend in one of the best ski resorts of the Alps and test the Grown all mountain. The event package includes two nights in a nice hotel and an evening of discussions with the founders of Grown skis. More info and reservations here. <>

If you want to test a pair of Grown skis outside of the official test events, please send us an email  <mailto:> and schedule your private ski test.

Ski testimonials

Planet Snow and DSVaktiv ski magazine from December 2012 (06/12) <>  testing the Grown allmountain ski ‘OutGrown’, season 2012/13, with alpine bindings: “The Grown ski is a harmonically balanced freeride ski (…) showing a high performance through its high dampening capabilities, making it stable and calm at high speeds. The ski convinces with precise steering offpiste, but also onpiste. A great allmountain ski.” testing the Grown allmountain ski ‘OutGrown’, season 2012/13, with Telemark bindings: “Direct, without compromise. Grown skis need space and speed – if given both, there hardly is a better ski”. <>

Ski Exklusiv – a magazine on exclusive skis only. Grown is featured in the December magazine <> .

Planet Snow  <> recommending Grown skis  <–eco-friendly-free-ride-skis/> recommending Grown skis

NORR, the Scandinavian outdoor magazine <> , accepts Grown skis as new Green Partner, amongst selected companies such as Patagonia, Vaude, Hilleberg and Bergans: “Grown is the pioneer and leader in sustainability in the ski industry.”

Grown test videos on the new Grown YouTube channel – o-tone by skiers testing Grown skis

Sometimes a skier tests our skis and sends us a short video, and sometimes we interview someone who just skied on Grown skis and ask what she or he felt. Take a look at what skiers feel and think. Check out the ski test playlist (showing multiple test videos in a row) and visit the Grownski channel on Youtube <>  for more videos.

Find all testimonials here <> .

The new Grown skis are now available for sale online at <> , and at selected stores – for example Sport Kiefer in Freiburg, Basecamp in Munich, or Skiservice in Verbier.

Grown skis are also featured on the luxury goods website NUELUXE  – check out Grown skis on Nueluxe. <>

Get your gear ready and buy your Grown ski – skis for those thinking ahead.

Let it snow! Grown


Grown⎪high tech and eco

Dr. Jan Reger und Dr. Tobias Luthe GbR

Josef-Raps-Str. 4

D-80805 München


Umsatz. Ident. Nr. DE263007731

Winner of the Volvo ISPO sport design price ECODESIGN

Climate neutral production by myclimate

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Grown Newsletter October 2012


Hello skiers out there,

the last days of skiing were only four months ago, and already today we see the first substantial snow dancing in the air, all the way down to the valley floors.

Soon it will be cold enough to build the snow base we love to go out and ski some lines.

For this new coming season 2012/13 we re-designed our skis – they now have a more powerful harder flex, are about 150 grams lighter then last season, feature an allmountain tip rocker, and keep their high torsion.

We developed new triaxial basalt fibres, unique in the ski business, and now use super tough robinia wood for the side walls.

The model OutGrown in three lengths from 170cm to 190cm and dimensions under foot from 96 and 104mm truly is an all mountain high performance tool that lasts long.

Grown skis have been tested tough and skied by professional guides and scientists in the Arctic of Svalbard, in temperatures below -30°C, splashed with icy salt water on traversing frozen fjords. High tech eco skis built tough!

Grown skis are the most eco friendly skis on the market, pioneering sustainable ski design: we are the first publishing a complete environmental and social life cycle analysis of a ski in the scientific Journal of Industrial Ecology, and communicating the carbon footprint of the skis as a comparable figure: 9.88g CO2eq/ccm.

Please view our new online catalogue with details on our skis and the places we ski them.

You can test a Grown ski on one of our ski test events, and you can also contact us anytime asking for another testing opportunity.

Grown skis have also been officially tested, for example in the DSV Planet Snow ski test, published begin of December.

We invite you to enjoy the beauty of nature on SKIS FOR THOSE THINKING AHEAD and buy your ski online or with a selected dealer.

Let’s now enjoy the dancing snow flakes.


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Today in Chur, Switzerland: Kik the Vik freeride opening with Grown skis

Check out the new Grown skis for the coming season, watch a new Austrian freeride ski movie, and meet the local folks of ski hills from Tschiertschen to Disentis. Join us in Chur, 18h, Brandis 12.

F.O.C. poster

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Snow, skiing and CO2 | The Gold Standard for Grown skis

Snow, skiing and CO2 | GSF.

via Snow, skiing and CO2 | GSF.

…Ski equipment is also helping to lead a sustainable revolution, myclimate, the Swiss non-profit foundation that set up the Climate Protection Partnership, helped the eco-entrepreneurial ski company, Grown Skis to develop and produce the first climate neutral skis to hit the market. These skis use local sustainable products and are produced locally in the Alps ensuring the carbon footprint is 40% lower than other comparable high quality skis. The remainder of the carbon footprint is offset with myclimate, Gold Standard, climate protection projects.

These initiatives have set the bar for future Olympic Games, other large-scale global events and the ski industry in general, demonstrating that it is possible to be carbon conscious and still run a successful business.

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ALL I CAN ski movie in Zurich AND Grown ski tests 2012

Dear skier,

Grown wishes you a healthy and happy year 2012!
Take a look at the attached picture from a recent land art ride in the shade of a larch tree – may you discover similar ‘perfect lines’ in 2012….

There are some news to share and to remember:


All I Can world tour – an environmentally conscious ski movie from The Sherpas, Canada:
Grown presents this unique freeski movie in the Volkshaus Zurich, coming Thursday, 12.1.12, 19h.
Get your ticket online and win a Grown ski at the show.

Ski tests – test Grown skis mounted with Alpine and Telemark:

We had a successful ski test in Davos at the Swiss Telemark Festival, together with Fullmoons Davos (17./18.12.11).
Next test dates:

Ultimate Test Tour
7./8.1.12 in Sainte Foy-Tarentaise, France
14./15.1.12 in Verbier, Switzerland
18./19.2.12 in La Grave, France

Sign up on Facebook
More info: Ultimate Test Tour

Freie Ferse Freies Holz
22.1.12 Feldberg, Black Forest, Germany

More info: Sport Kiefer, Freiburg

We hope you will take the opportunity to test Grown skis and to get your own individual pair of high tech eco freeride skis.

See you out in the snow 😉


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Ski test of Grown skis by professional ski instructor and trainer Urmas Franosch from California

Urmas Franosch is testing Grown skis klick here for the video interview and check out Urmas skiing clinics website ski with Urmas.

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